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Willy Chavarria: Paving the Way for the Next Generation of Latino Designers

California-raised designer Willy Chavarria has become an undeniable force in fashion, celebrated for his signature oversized silhouettes fused with Latino cultural influences. His ascendance culminated this year with winning the...

High-End Streetwear, Defined

What is High-End Streetwear? High-end streetwear is a type of fashion that combines elements of street style and luxury fashion. It is characterized by its attention to detail, quality materials,...

North of the Border

What's going on everybody? I hope you all have had an amazing 2022, as we are approaching the last few weeks of the year. I wanted to take a moment...

SOF University: Orientation

What’s up everybody hope y’all have been enjoying the start of Spring! I just wanted to take a quick sec to catch y’all up on our latest capsule collection. Inspired...

April '22 Staff Picks by John Manning

What's going on everybody, I'm popping up to present round two of our SOF Staff Picks! This is something the crew likes to take turns doing - picking some of...

Outside Lands 2021 Recap

Over the Halloween weekend, the SOF crew was fortunate enough to vend at San Francisco’s very own Outside Lands. We set up shop in the West Coast Crafts section of the festival,...

Back To School (and Work) Essentials!

What's up everybody, I hope this finds you all in good spirits. Right now is an exciting time for a lot of people. Younger folks are starting their first few...

Still A Summer In Flux

What's going on everybody! I hope everyone is enjoying their summer. Things are starting to feel more and more normal by the day. Sports games, beach days, concerts, and more are...

Meet Johnny Flay

Johnny Flay is an alter ego I created over a decade ago. As you may have guessed, the name is inspired by celebrity chef and restaurateur, Bobby Flay. Though the...

State Of Flux Featured by Mission Local

We were last featured by San Francisco publication, Mission Local, roughly 6 years ago. Our first feature detailed the opening of our first store and this most recent write-up details...

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Willy Chavarria: Paving the Way for the Next Generation of Latino Designers

High-End Streetwear, Defined

North of the Border

SOF University: Orientation

April '22 Staff Picks by John Manning

Outside Lands 2021 Recap

Back To School (and Work) Essentials!

Still A Summer In Flux

Meet Johnny Flay

State Of Flux Featured by Mission Local

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