News

The New Face of Golf: How BIPOC and Streetwear are Changing the Game

The New Face of Golf: How BIPOC and Streetwear are Changing the Game

By Johnny Travis Feb 24, 2024

Golf has long had a reputation of being a sport for old, wealthy white men. The stuffy dress codes, exclusivity of country clubs, and lack of diversity on the pro...

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Classic Streetwear Brands Relaunch: Can Nostalgia Fuel Future Success?

Classic Streetwear Brands Relaunch: Can Nostalgia Fuel Future Success?

By Johnny Travis Dec 4, 2023

Streetwear and urban fashion brands have always walked a fine line between staying fresh and new while also paying homage to the classics that laid the foundation. Lately we've seen...

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The Renaissance of Streetwear Retail

The Renaissance of Streetwear Retail

By Johnny Travis Nov 9, 2023

Streetwear has cemented itself as one of the most influential forces in fashion over the past couple of decades. But while hype around graphic tees and sneaker drops often plays...

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Heat Up Your Closet: Inside Our Fire Fall '23 Release!

Heat Up Your Closet: Inside Our Fire Fall '23 Release!

By Johnny Travis Oct 31, 2023

Get ready for a breakdown of State Of Flux's fire Fall '23 drop, folks! I'm hyped to take you through the dope pieces we released this season. We ignited fall...

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Our Shop was Mentioned Among SF's Best for Menswear!

Our Shop was Mentioned Among SF's Best for Menswear!

By Johnny Travis Oct 17, 2023

What's good, folks? Johnny here, co-founder of State Of Flux. I recently came across a great article in 7x7 highlighting the best menswear stores in San Francisco, and I was...

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Jungles Jungles Coming Soon to State Of Flux!

Jungles Jungles Coming Soon to State Of Flux!

By Johnny Travis Sep 30, 2023

This fall, State Of Flux is excited to welcome Melbourne-based label Jungles Jungles into our curated mix of brands. Founded in 2015 by Jack Ferguson, Jungles Jungles started out printing...

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The Evolving Paths of Streetwear Designers

The Evolving Paths of Streetwear Designers

By Johnny Travis Sep 7, 2023

The streetwear industry has seen major shifts in recent years as prominent designers take different routes to grow their brands. Two designers making big moves are Tremaine Emory and Heron...

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Retro Runners Meet Modern Pants Styles

Retro Runners Meet Modern Pants Styles

By Johnny Travis Sep 7, 2023

What's good folks! It's time to fasten your seatbelts for a thrilling ride through the ever-evolving world of retro sneakers and contemporary pants trends. Today, we're shining the spotlight on the...

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Unveiling the Legendary Sports Apparel Brand, Mitchell & Ness

Unveiling the Legendary Sports Apparel Brand, Mitchell & Ness

By Johnny Travis Aug 3, 2023

Introduction Welcome to the ultimate guide to Mitchell & Ness sports apparel, where we unravel the fascinating history and exceptional quality of this iconic brand. Mitchell & Ness has been...

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Unleash Your Style: Introducing the Seek To Explore Collection

Unleash Your Style: Introducing the Seek To Explore Collection

By Johnny Travis Jun 23, 2023

What's good folks! Johnny here, co-founder and Head of Marketing at State Of Flux, and I couldn't be more thrilled to share some exciting news with all of you. Our...

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Headwear Unleashed: State Of Flux X New Era

Headwear Unleashed: State Of Flux X New Era

By Johnny Travis May 22, 2023

Introduction Welcome to State Of Flux ®️, the ultimate destination for men's fashion and headwear enthusiasts. Located in the vibrant Mission District of San Francisco, our shop on Valencia Street...

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The Story Behind the 5-Panel Hat

The Story Behind the 5-Panel Hat

By Johnny Travis May 16, 2023

As a fashion enthusiast and lover of streetwear culture, it's impossible to ignore the impact of the 5-panel hat on the fashion world. Also known as the camp hat, this...

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